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1968 Plymouth Road Runner

Paying $50,000 to Warner Bros.-Seven Arts to use the name and likeness of their Road Runner cartoon character (as well as a "beep, beep" horn, which Plymouth paid $10,000 to develop), and using the Chrysler B platform as a base (the same as the Belvedere), Plymouth set out to build a back-to-basics muscle car. Read more...

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